This content originally appeared on NN/g latest articles and announcements and was authored by Leeloo Tang, Feifei Liu
Summary: Unmanned restaurant services are gaining varying degrees of adoption in China. Still, there are glitches in the whole self-service flow and areas where human services cannot be replaced.
Nowadays, if you’re walking into a restaurant in Beijing during the lunchtime rush hours, most likely no waiter with a menu would show up to take your order. Instead, a server at the door would greet customers and remind them to order by scanning the QR code on their table. With the online-ordering system, customers can use their smartphones to easily complete actions like placing an order, making special requests, and paying and getting a receipt. Some restaurants are even using serving robots or tracks, thus making restaurant service fully unmanned.
Unmanned restaurants are popular not only in Beijing. According to a report published by Nayuki, a popular milk-tea chain with more than 800 stores all over China, in 2020, 71% of their in-store orders were placed via WeChat and Alipay mini programs. The widespread adoption of unmanned restaurant systems has been made possible by the broad use of WeChat mini programs and mobile payments among Chinese users.
In recent years, more and more restaurants have developed their own online self-ordering systems using WeChat mini programs, which are services within the WeChat application that do not need to be downloaded or installed to be used. Users must open the WeChat or Alipay app to use these mini programs. In restaurants offering self-ordering services, customers are instructed to scan the QR code on their table and use the WeChat mini program to order. In addition, after finishing their meals, customers can pay directly in the mini program using WeChat Pay or Alipay. (This integration of two otherwise separate features shows the benefits of the super-app approach popular in China.)
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This content originally appeared on NN/g latest articles and announcements and was authored by Leeloo Tang, Feifei Liu
Leeloo Tang, Feifei Liu | Sciencx (2022-06-19T16:00:00+00:00) Exploring the Boundaries of Unmanned Restaurant Services: Irreplaceable Human Services Are Still in Need. Retrieved from https://www.scien.cx/2022/06/19/exploring-the-boundaries-of-unmanned-restaurant-services-irreplaceable-human-services-are-still-in-need/
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