Four ways to share your values with shoppers

Today’s shoppers are increasingly looking for businesses that share their values. According to a recent global study, purpose-driven buyers now make up the largest segment of consumers, with 44% choosing products and brands based on how well they align…


This content originally appeared on The Keyword and was authored by Charles-Antoine de Leiris (he/him)

Today's shoppers are increasingly looking for businesses that share their values. According to a recent global study, purpose-driven buyers now make up the largest segment of consumers, with 44% choosing products and brands based on how well they align with their values.

If you’re a business owner who prioritizes values such as sustainability, you can let your customers know you care. Many are already using Business Profile attributes on Search and Maps to showcase their commitment to social change.

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This content originally appeared on The Keyword and was authored by Charles-Antoine de Leiris (he/him)


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