This content originally appeared on NN/g latest articles and announcements and was authored by Samhita Tankala
Summary: Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.
Demographic questions help researchers understand the context around the data they collect. However, obtaining demographic information can be tricky. First, some demographic questions require participants to disclose sensitive information about their identity and background. Second, with the growing concerns around data privacy and security , people are becoming apprehensive about sharing any kind of personal information.
How can we design good demographic questions and put participants at ease? This article discusses guidelines for collecting and using demographic data in UX research.
What Are Demographic Questions?
Demographic questions are used to understand the characteristics of a group of people. Depending on the nature of the research and its goals, demographic questions might ask about characteristics such as:
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This content originally appeared on NN/g latest articles and announcements and was authored by Samhita Tankala
Samhita Tankala | Sciencx (2022-11-27T17:00:00+00:00) Why and How to Use Demographics in UX. Retrieved from https://www.scien.cx/2022/11/27/why-and-how-to-use-demographics-in-ux/
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