This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Summary: On ecommerce apps, livestream helps answer user questions in real time. On social-networking apps, it encourages shopping as a new way of entertainment.
Livestream ecommerce is a form of ecommerce where store sales representatives and influencers sell products and services via online video streaming. The hosts can show products in a lively way and answer the audience’s real-time questions .
This form of ecommerce has gained great popularity in China. According to PR Newswire, during the annual Single-Day Global Shopping Festival (November 11th, the biggest shopping day for Chinese online shoppers), the transaction amount via livestream sessions reached $25.6 billion and accounted for 16.3% of the total amount resulted from sales during the year.
Recently, we conducted a usability-testing study in China with 10 participants with different levels of experience with livestream ecommerce. We included a few exploratory tasks and interviewed them before and after the study. Participants showed us how they watched livestream sessions and how livestream sessions helped decision-making while they shopped online.
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This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Feifei Liu | Sciencx (2023-03-05T17:00:00+00:00) Livestream Ecommerce Supports Both Goal-Oriented and Impulsive Shoppers. Retrieved from https://www.scien.cx/2023/03/05/livestream-ecommerce-supports-both-goal-oriented-and-impulsive-shoppers/
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