This content originally appeared on HackerNoon and was authored by hackernoon
\ So you want people to take action when they read a blog post.
\ But how do you get them to actually do that?
\ Over my 10+ years blogging, I’ve experimented with many different calls to action (CTAs) in my blog posts.
\ The one that’s least effective?
\ “Buy now.”
\ Nobody likes being overtly sold to, which makes it less effective as a CTA for a blog post.
\ Some of its drawbacks include:
- It can feel pushy and sales-driven.
- It often targets people who aren’t ready to purchase yet.
- It doesn’t always create long-term engagement.
- It misses the opportunity to build a deeper connection with the audience.
\ There are better ways to engage your readers and guide them down your marketing funnel.
\ Here are 3 other types of CTAs you can use to drive results from your blog posts.
1. Invite them to explore other content
Not every blog post is a sales post, but every blog post can lead to a sale if you structure the customer journey correctly.
\ You can start with an educational blog post, then lead them to other blog posts, videos, podcasts, or even a resource page.
\ By inviting them to delve deeper into your content, you’re keeping them engaged and building a stronger relationship with them.
\ This type of CTA is great for readers who aren’t ready to buy but are aware they have a problem and want to solve it.
\ It’s a subtle way to keep them on your site and increase their familiarity with your brand.
\ Inviting exploration also
- Deepens your reader’s understanding of your expertise
- Provides more opportunities to convert them into loyal fans and followers
- Enhances your content’s value by connecting other valuable content
\ It’s also easy to do this. You can:
- Link to related articles at the end of your posts
- Use a directive like “If you enjoyed this post, check out [post title] next”
- Create a content hub with links to other related content
- Ask for their opinion
2. Ask for their opinion
One of the best CTAs to build engagement is to ask readers for their opinion.
\ Instead of just asking them to buy from you, why not ask their opinion on what they’ve read?
\ This type of CTA encourages people to interact with your content in a way that makes them feel valued and heard.
\ Listening to your customers’ opinion not only helps them feel valued, it helps you by providing easily accessible market research.
\ How does this work in practice?
- Add a question at the end of your post like, “What do you think about [topic]?”
- Create a quick survey with Google Forms or Typeform to place at the end of the post
- Embed a poll into your blog post
- Encourage them to share your content
3. Encourage them to share your content
Content shares are amazing for SEO.
\ Content that’s shared not only gets more links, but more positive user signals that Google likes and will use to determine if your content is worth ranking higher.
\ But how do you actually get people to share your content?
\ Just ask.
\ Here are some examples of CTAs that’ll encourage readers to share content:
- Include social sharing buttons on the side or at the top or bottom of your blog post
- In your conclusion, say “if you found this helpful, share it with your network”
- Create tweetable snippets and quotes to make sharing frictionless
\ If your content is worth sharing, it’ll help build your brand’s credibility and reputation. You’ll also attract new readers, as well as keep your current ones engaged.
\ Encouraging readers to share your content is a powerful channel for both customer acquisition and retention.
\ CTAs don’t always have to be about making a purchase.
\ By asking for opinions, encouraging sharing, or inviting further exploration, you can build stronger, more meaningful connections with your audience.
\ These CTAs not only keep readers engaged but also set the stage for future interactions that can lead to sales when the time is right.
\
This content originally appeared on HackerNoon and was authored by hackernoon
hackernoon | Sciencx (2024-09-10T09:56:48+00:00) 3 Blog Post CTAs That Are MUCH More Effective Than “Buy Now”. Retrieved from https://www.scien.cx/2024/09/10/3-blog-post-ctas-that-are-much-more-effective-than-buy-now/
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