Unwrap the Adblock Plus 2024 Recap

This content originally appeared on Adblock Plus and (a little) more - Blog and was authored by Durrah Taqiah

Thank you!

As we near the end of the year, we want to take a moment to express our appreciation and thank you. Together with you, we are able to offer a better, safer web for everyone. Adblock Plus is, and always will be, a solution focused on giving you more control over your online experience and personal information.

So without further ado, let’s take a look back at what’s changed in the world of ad blocking and see just how much you’ve blocked this year.

Google updated Chrome to MV3

In June, Google changed the way extensions work in Chrome by moving to a new infrastructure known as Manifest V3 (MV3). This change aimed to enhance security, privacy, and performance. However, it also presented many challenges for ad blockers.

Our team approached these changes with hard work and ingenuity allowing us to effectively provide you with the same high-quality ad-filtering, regardless of the limitations introduced by Google. Adblock Plus was one of the first extensions to migrate to Manifest V3 and is compatible with the latest version of Chrome.

We believe you should have the choice of what browser to use and still have the tools available to make your online experience better. As a user, you likely didn’t even notice when the change happened.

Pro tip: Ensure Chrome is up-to-date Normally browser updates happen in the background, but if you haven’t closed your browser in a while you may have a pending update. Extensions may not work properly if your browser is outdated. Find out here how to manually update Chrome on your desktop, Android, or iOS devices or just check that you are on the latest version.

How many ads and trackers have you blocked?

At the end of the year, a lot of your favorite extensions and apps offer insights into your interactions with them. Did you know that Adblock Plus can show you just how many things you’ve blocked?

If you have it pinned, click the Adblock Plus icon up by your search bar. (Otherwise click the Extensions icon and click Adblock Plus there.) Here you will see the number of items blocked by page and your all-time total.

And remember, you can block even more by upgrading to Premium, with benefits like blocking those annoying cookie banners and more distractions to remove newsletter pop-ups, floating videos, and other annoyances.

Updates to Adblock Plus

We regularly release updates to keep Adblock Plus working effectively across several major browsers to provide our tens of millions of users with fewer distractions and trackers online. The releases update automatically and fix minor bugs or sometimes include new features. As mentioned above, we rolled out a new version compatible with major changes to Chrome. We also introduced a redesigned menu, making the user interface more intuitive, and added new Premium features, enabling our users to block cookie banners and other distractions with fewer clicks.

Sneak Peek 2025

Currently, we are hard at work to bring you more free and Premium features in 2025. Coming soon exclusively to Premium is ad blocking on the go with our new mobile app and more ways to protect your privacy. Enjoy more peace of mind when you and your family are online wherever that may be. Stay tuned for more updates!

We wish you and yours a happy and safe holiday season and a Happy New Year!

This content originally appeared on Adblock Plus and (a little) more - Blog and was authored by Durrah Taqiah